Actor and producer Fahad Mustafa has urged the Punjab government to review and extend operating hours for cinemas and shopping malls, saying existing restrictions are adversely affecting film business and audience turnout.

In a letter addressed to Punjab Senior Minister Marriyum Aurangzeb and shared on his Instagram account, Mustafa noted that most cinemas operate within shopping malls and are therefore directly impacted by the government’s early closing policy introduced under austerity measures.

He said the restricted timings were hurting the box office performance of newly released films, which depend heavily on strong initial footfall. A modest extension in operating hours, he argued, could help improve ticket sales, strengthen cinema revenues, and support employment in the entertainment and hospitality sectors.

Mustafa added that extended hours would also provide greater convenience to audiences, many of whom are only able to attend screenings later in the evening due to daily routines.

“The early closure is affecting recently released films that are relying on this period to reach audiences,” he wrote in his appeal.

The actor also acknowledged the Punjab government’s support for the local film industry, including initiatives such as Film City, terming such steps encouraging for filmmakers and industry stakeholders.

He requested the authorities to consider a limited relaxation in operating hours, saying it would be welcomed by filmmakers, cinema operators, and audiences alike.