LAHORE  –  LAAM Fashion Week (LFW), Pakistan’s first runway-to-e-tail fashion platform, presented Day-3 of its inaugural fashion week on Monday. Designed as a comprehensive showcase of Pakistan’s fashion ecosystem, LFW brings together high-street and prêt brands, manufacturing brands who have successfully completed the LFW Ramp Readiness Programme (RRP), luxury fashion houses, couture ateliers, and bridal designers – reflecting the full depth, diversity, and scale of Pakistani fashion today. Indeed, LFW is built on the belief that craft, creativity, and commerce must coexist. The platform highlights Pakistan’s rich artisan heritage while pairing it with a modern, digital-first retail model that enables global access and real-time consumer engagement. Act 1 of Day 3 opened with an afternoon high-street edit grouped showcase featuring KIBO, Golmohar by Asif Chaudhary, and Kiara. This was followed by Act 2, which featured retail runway brands KB by Zulfiqar Mirza, MISL and Meeral. Act 3 showcased designer collections by The House of Kamiar Rokni, SUMMAT, Mo by Mohsin Tawasuli and Saira Shakira. In line with LFW’s runway-to-e-tail model, all high-street, prêt, and manufacturing collections will be available for purchase immediately following their runway showcases through LAAM’s digital platform. Collections from luxury and bridal designers will be made available for retail in a phased manner following the shows, ensuring alignment with each brand’s category, production timelines, and bespoke craftsmanship processes. LFW is being streamed live worldwide across 120+ countries and 7,800+ cities, marking the largest global broadcast of Pakistani fashion to date. The first edition of LFW reflects a deeper and more meaningful shift within Pakistan’s fashion industry – one where years of growth, scale and commercial maturity have created the confidence for Pakistani brands to invest back into their own ecosystem. With Pakistan’s leading fashion platform, LAAM, at the forefront, and Pakistani fashion retail brands Haseens and J. stepping forward to support the platform, alongside Pakistani partners such as Skynet, PostEx, and IGI General Insurance, and food partner SALT, LFW marks a moment where the industry begins to actively shape and sustain its own future through indigenous, industry-led growth. LFW is co-founded by LAAM and Design651 with HSY as the Event Director, Nabila and N-Gents as the Official Style Partners, Maheen Kardar as the Designer Experience Director, Kollaage Concepts as the OOH Partner, and Lotus as Strategic Communications Partner along with livestream and connectivity by AI Solutions. The afternoon show on Day-3 was opened with Becoming by KIBO, a collection which explores the space of transition and quiet transformation. The collection reflects emotional movement through restrained silhouettes and layered construction, allowing form and texture to carry meaning. Working with natural, imperfect surfaces, KIBO uses fabric and shape to express depth and introspection. Influenced by the Japanese Samurai silhouette, the designs balance stillness with motion through varied proportions and fluid structure. A muted palette of fog tones, charcoal, and deep blue water shades reinforces the contemplative mood. Each look is composed as a reflection of inner rhythm and evolving identity. Becoming presents clothing shaped by intention and presence, designed for individuals drawn to expression through subtlety and thoughtful design. 

Aitbaar by Golmohar, designed by Asif Chaudhary, presented a refined approach to formal dressing through the medium of lawn. Crafted in pure fine lawn, the collection is brought to life through hand block printing, highlighting the precision and beauty of traditional craftsmanship. Designed to elevate a familiar fabric, the silhouettes reframe lawn within a formal context while maintaining comfort and ease of wear. Thoughtful detailing and balanced construction allow each piece to feel composed and intentional. Rooted in heritage techniques, Aitbaar reflects Golmohar’s continued focus on handwork and material integrity, presenting formals that are wearable, graceful, and defined by understated refinement.  Kaleidoscope Soul by Kiara at LAAM Fashion Week reflects the layered realities of young women navigating growth, ambition, and identity. Inspired by the shifting patterns of a kaleidoscope, the collection brings together varied colours and textures through two-piece ensembles that highlight individuality. Relaxed tunics, structured short kurtas, sleek culottes and trousers, tulip shalwars, and farshi shalwars form silhouettes designed for movement and everyday ease. A high energy, artistic mood defines the collection, supported by a colour blocking approach where appliqué work creates graphic shapes within each garment. Every piece is composed to feel distinct, celebrating diversity in expression while maintaining balance across the collection.