Taj Gasoline has launched its own engine oil range, Taj Lubricants, aimed at improving vehicle performance and reliability for motorists across Pakistan.

The new range includes three products designed for different engine types: JET for motorcycles, NITRO for petrol engines and ULTIMA for diesel engines. The products are available exclusively at Taj Gasoline fuel stations across the country.

According to the company, the launch builds on Taj Gasoline’s long-standing presence in Pakistan’s mobility sector since 1965. The company said the new lubricants are intended to support smoother engine operation, protect moving components and help maintain reliable performance.

JET has been developed for motorcycles used for commuting, work and everyday travel, while NITRO is aimed at petrol-powered cars with a focus on performance and fuel efficiency. ULTIMA, meanwhile, is designed for diesel vehicles used in transportation, commercial operations and other demanding applications.

Taj said exclusive availability through its own fuel station network is intended to give customers greater confidence in product authenticity and simplify the process of selecting genuine engine oil.

The company also highlighted its broader range of services for motorists, including its free Ehsas Helpline and roadside assistance, as part of its efforts to make journeys easier for customers.

With the launch of Taj Lubricants, the company said it is expanding its focus beyond fuel to provide products and services aimed at supporting motorists throughout their everyday journeys.

The new range is being introduced under the tagline: “Performance Mein Dam, Badlo Halaat Har Qadam.”