Kim Kardashian and Lewis Hamilton appear to have taken their reported relationship a step further following their Super Bowl appearance, with the Formula One driver allegedly spending time with members of the Kardashian-Jenner family in the days after the game.

Kardashian, who “hard launched” her relationship with Hamilton at the Super Bowl, was later seen in a video shared by her sister Kylie Jenner on Instagram.

The clip showed Kylie, Kim and Khloe Kardashian taking part in popular social media “tricks”, a trend often associated with couples and close family members.

Viewers quickly noticed what appeared to be an off-camera audience reacting to the sisters’ attempts. Fans of the racing driver claimed they could hear Hamilton laughing in the background and making comments as the video was being filmed, prompting speculation that he was present during the recording.

The video was posted amid heightened online discussion surrounding Kardashian and Hamilton’s Super Bowl appearance, which drew mixed reactions across social media.

While the appearance generated widespread attention, it also prompted disappointment among some fans who have long followed Hamilton’s personal values and public positions.

Criticism was especially vocal from supporters who pointed to Hamilton’s advocacy on social and political issues, with some expressing unease over what they perceived as a contradiction between his public stances and his recent high-profile associations.

Other reactions were more personal in tone, with critics questioning Hamilton’s judgement rather than the relationship itself. Despite the growing online commentary, Hamilton has not responded publicly to the criticism, and Kardashian has also remained silent on the reaction to their appearance.

The two have been friends for several years and were recently reported to have spent time together in Europe, including visits to the UK, London and Paris, further fuelling speculation about the nature of their relationship.