Louis Vuitton announced on Thursday the opening of a monogram-dedicated pop-up space in New York City, celebrating 130 years of the French maison’s iconic design.

Located in Soho, the hotel-inspired monogram pop-up hosts a series of immersive rooms dedicated to the Parisian brand’s iconic styles — the Speedy, Keepall, Noé, Alma, and Neverfull, alongside new and exclusive monogram editions.

Shoppers can visit the Keepall Lobby and Noé Champagne Bar, before entering the Alma Terrace, while a dedicated Care Services area demonstrates Louis Vuittons’s savoir-faire, as guests to bring their pieces to get restored.

Guest are also privy to an exclusive personalization services, including hot-stamping and distinctive patches available solely at the pop-up store.

First created in 1896 by Georges Vuitton as a tribute to his father, the Louis Vuitton monogram has become a veritable icon of luxury for the brand.

The monogram pop-up in New York City is open now through April.