Oliver Kamp has been appointed retail director EMEA at New Balance, stepping down from his role at Lacoste after nine years with the brand.

In his new role, he will oversee retail strategy and operations across Europe, the Middle East and Africa. The move positions him within a brand experiencing strong global momentum and continued investment in retail and innovation.

Commenting on the appointment, Kamp said he was drawn to New Balance’s heritage, athletic credibility and innovation-led mindset.

“Stepping into my new role at New Balance as retail director EMEA fills me with a mix of excitement, curiosity & drive. It’s a brand with real momentum, a heritage with substance & an athletic, innovation-focused mindset that resonates deeply with me. I’m genuinely looking forward to contributing to the next stage of this journey,” Kamp announced on LinkedIn. 

Kamp’s departure marks the end of a nearly decade-long chapter at Lacoste, where he most recently served as retail and omnichannel director for Central and Northern Europe.

Prior to joining Lacoste, Kamp served as head of retail for the DACH region at Mammut Sports Group AG and previously held the same role at Quiksilver.