CALIFORNIA  –  Pop star Dua Lipa has filed a $15m (£11m) lawsuit against Samsung, alleging it used her image on packaging for its televisions without permission. Lipa alleges that Samsung prominently used a photograph of her face without consent on various television models sold across the US, according to a lawsuit filed on Monday in the US District Court for the Central District of California. Samsung’s packaging was “designed to improperly capitalize on Ms. Lipa’s hard-earned success to promote and sell Samsung’s products”, the filing said. The BBC has contacted Samsung for comment. The lawsuit includes allegations of copyright infringement, trademark infringement and misappropriation of Lipa’s likeness and image. According to the lawsuit, the image was taken during the singer’s 2024 Austin City Limits Festival performance and Lipa owns the copyright to the photograph. Lipa first became aware of her appearance on Samsung boxes in June 2025, the lawsuit said. Fans on social media also began posting about it, describing it as the “Dua Lipa TV Box”. The lawsuit pointed to two specific Instagram comments, one where a user said they would “get that TV just because Dua is on it,” and another that read: “If you need anything selling just put a picture of Dua Lipa on it”.

According to the 30-year-old singer’s legal team, Samsung apparently ignored “repeated demands” to “cease and desist from infringing on her rights”. Lipa has a number of commercial partnerships with brands including Puma, Versace, and Yves Saint Laurent, as referenced in the court filing. She has also collaborated with brands like Apple, Porsche and Chanel, and more recently became a global ambassador for Nespresso. Her most recent album, Radical Optimism, was released in 2024.