Zimmermann continues to gain ground in the Mexican market with the opening of its second single-brand boutique in the country, this time in Quintana Roo in Cancún. The opening underscores the brand’s commitment to high-profile tourist destinations.

The Australian label’s boutique is already open at the La Isla Cancún shopping centre, a deliberate choice given that the complex hosts international luxury brands such as Dior, Louis Vuitton, Chanel, and Bottega Veneta, among others.

The Cancún boutique joins the Los Cabos location, situated in Anima Village, which also opened in late 2025 and marked the brand’s official entry into Latin America, as reported by FashionNetwork.com.

Departing from the norm, Zimmermann chose cities outside the capital for its entry into Mexico. The decision aligns with the brand’s DNA, centred on printed dresses and sophisticated beachwear, which finds a natural fit in Cancún and Los Cabos.

Both destinations are established tourist hubs, attracting large numbers of international visitors and generating significant economic activity, albeit with distinct profiles on the Caribbean and Pacific coasts.

Zimmermann is also available in Mexico through El Palacio de Hierro, further extending its reach in the market.