Under Armour announced on Thursday a series of senior leadership changes, as the sportswear company looks to further strengthen its global product, brand and marketplace engines. 

“Our transformation is gaining momentum as we take deliberate actions to sharpen our focus, strengthen our operational rigor, and elevate how we serve athletes,” said Kevin Plank, Under Armour president and chief executive officer. “These moves bring clarity, cohesion, and energy to the work ahead. I’m confident in the leadership we’re putting in place and inspired by the path we’re building together.”

As part of the changes, Kara Trent has been appointed chief merchandising officer, where she will lead category management and go-to-market initiatives across Under Armour’s global portfolio. Her role will include overseeing product line architecture, assortment planning and channel segmentation, with a focus on improving SKU productivity, aligning consumer demand with product investment and strengthening marketplace and channel profitability.

Most recently, she served as president of the Americas, Under Armour’s largest region, where she focused on profitable growth, marketplace discipline and omni-channel performance. Prior to that, she was managing director for EMEA.

Adam Peake has been named president of the Americas, taking responsibility for the company’s business across North and South America, including marketplace strategy, distribution and omni-channel growth. Peake brings more than 25 years of leadership experience, including 16 years at Under Armour in senior roles spanning U.S. sales, global marketing, footwear and sport category leadership.

Lastly, Yassine Saidi will transition to a senior advisor role focused on design expression and creative continuity. Since joining Under Armour in 2024, Saidi has helped to evolve the brand’s design language and elevate performance expression across products and platforms. In his new position, he will continue to support the long-term development of the brand’s design voice.