Spotify has introduced a new interactive in-app experience inspired by Atif Aslam‘s latest album, Subah Aye Na, allowing fans to discover their unique “Aadee Persona” based on how they connect with the singer’s music.

The feature is available to both Free and Premium users and begins by asking listeners to select their favourite track from the album. Based on their choice, the experience assigns one of four fan personas through customised animations before generating a personalised share card that can be posted on social media.

The four personas include Borderless Aadeez, Moonrise Aadeez, The OG Aadeez, and The Early Discoverer Aadeez, each representing a different listening style and connection with Atif Aslam‘s music.

According to Spotify Pakistan Marketing Manager Talha Hashim, the initiative aims to celebrate the diverse ways fans engage with the artist’s music while creating a more interactive and personalised listening experience.

Users can access the feature through the “Discover Your Inner Aadeez” banner on the Spotify mobile app before exploring Subah Aye Na and sharing their personalised fan identity.