LinkedIn has launched its Creator Marketplace, a new tool allowing brands to discover vetted creators and manage partnerships directly on the platform.

The marketplace is now available in the United States and Canada, with a broader global rollout expected in coming months.

As LinkedIn puts it:

Today’s buyers expect more from every interaction. In fact, 77% of B2B marketers say buyers need to trust and know a brand before they’re willing to engage.* That’s why we’re introducing Creator Marketplace and BrandWorks: Creator Marketplace helps brands find and work with the right creators, while BrandWorks provides hands-on support to create content and custom activations for campaigns, all built for LinkedIn.

How the Creator Marketplace Works

Brands access the marketplace through LinkedIn’s Campaign Manager under a new section called “Content and Assets.” Marketers search creators by topic, content expertise, and audience demographics. The platform displays creator audience size, demographic composition, reach metrics, and performance insights. This structured discovery process removes friction from creator partnership negotiations and allows marketers to assess fit quickly.

Eligible creators sign up through a new Monetization tab, which guides them through a signup flow for marketplace listing. Once listed, creators become discoverable to brands seeking partnerships aligned with their audience and content focus.

LinkedIn Launches BrandWorks Strategy Program

Alongside the marketplace, LinkedIn announced BrandWorks, a new program providing strategic guidance on campaign approaches in the app. The program pairs brands with experts spanning brand strategy, creative direction, content development, and event planning. BrandWorks helps marketers build higher-performing campaigns specifically designed for LinkedIn’s decision-maker audience.

LinkedIn frames the marketplace and BrandWorks together as comprehensive support for brands seeking to launch effective campaigns on the platform. The combination lets brands find creators and receive strategic guidance on maximizing creator partnerships.

Part of Broader Creator Monetization Push

LinkedIn has steadily expanded creator monetization options to keep top voices engaged and posting regularly. In May 2025, the platform expanded BrandLink, a content sponsorship program letting brands place video ads alongside influencer posts. LinkedIn also sponsors podcasts with selected partners and plans to host live-stream events with creators. The company previously launched Creator Mode for profiles and a creator accelerator initiative.

The combination of Creator Marketplace and BrandWorks will help Linkedin provide broader support for brands looking to launch more effective campaigns in the app.