KATSEYE member Yoonchae Jeung has been named Dr.Jart+’s first-ever North America brand ambassador, becoming the face of the Korean skincare brand’s latest Premium BB Cream campaign.

The 18-year-old South Korean singer will front the campaign for the Estée Lauder-owned beauty company, marking a new chapter in its efforts to connect its Korean skincare heritage with a global audience.

Dr.Jart+ said the partnership brings together the brand’s Korean roots and Yoonchae’s fresh perspective on beauty, individuality and self-expression.

The collaboration also continues the company’s history of working with Korean artists, including K-pop boy band Enhypen.

“Music, especially K-pop, has always been an important part of how Dr.Jart+ shows up in culture,” said Ye Jin Kim, the brand’s vice-president and global brand lead.

“We love collaborating with Korean artists to share our Korean roots with fans around the world.”

Yoonchae will promote the brand’s Premium BB Cream, a skincare and make-up hybrid product that has recently been reformulated with 2% niacinamide and glycerin.

The updated formula is designed to moisturise the skin while providing SPF 30 coverage and a natural glass-skin finish. The product is available in eight shades.

Speaking about the partnership, Yoonchae said skincare was an important part of looking after herself, particularly amid her busy schedule as a performer.

“I have always believed that taking care of my skin is a way of taking care of myself,” she said.

“No matter how busy my schedule gets, I love having a simple routine that makes me feel confident and comfortable in my own skin. Dr.Jart+ has always felt fun and innovative to me.”

KATSEYE was formed in 2024 and has gained international recognition with songs including Gabriela, Animal and Gnarly.

The group’s growing presence across music, fashion and beauty has helped its members become prominent figures in global pop culture.

Dr.Jart+ said Yoonchae’s influence across these areas, alongside her Korean heritage, made her a natural choice for the campaign.

The Premium BB Cream is available through Dr.Jart+’s website and selected retailers.