MULTAN – The Women University Multan (WUM) reaffirmed its commitment to women’s health and social responsibility by organizing a Pink Ribbon Youth Awareness and Fundraising Programme at Kutchehry and Mattital campuses, mobilizing students and faculty to support breast cancer awareness and fundraising for Pakistan’s first dedicated breast cancer hospital.

Organised by the Directorate of Student Affairs (DSA) in collaboration with Pink Ribbon Pakistan and the Higher Education Commission (HEC), the initiative brought together the university community in a meaningful demonstration of awareness, compassion and collective action. WUM VC Prof. Dr. Syeda Shahida Batool visited fundraising stalls at both campuses, interacted with students and commended their creativity, enthusiasm and commitment to the humanitarian cause.

Speaking on the occasion, she emphasized that breast cancer should be addressed through awareness rather than fear, underscoring the critical importance of early detection, timely medical consultation and informed healthcare decisions. She highlighted the role of universities in empowering young women with essential health knowledge and encouraging them to become advocates for awareness within their families and communities.

She  stated  that education achieves its greater purpose when knowledge is translated into compassion and meaningful service to humanity.Commending the students’ dedication, she emphasized that even the smallest act of kindness can bring hope, change lives and make a lasting difference through collective efforts.

Prof. Dr. Syeda Azra Batool, who attended the programme as a guest, appreciated the university’s initiative and the students’ active engagement in promoting women’s health and supporting a charitable cause. The event featured an engaging range of student-managed fundraising stalls showcasing food, traditional handicrafts, embroidered apparel, jewellery, henna, cultural pottery, books, healthcare, home decor and stationery. Students actively collected donations for the breast cancer hospital, demonstrating how creativity and community participation can support a shared humanitarian mission.

Dressed in white with light pink dupattas, students expressed solidarity with the Pink Ribbon campaign, reinforcing its message of awareness, hope and support for women affected by breast cancer.