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Longchamp plans US and Canada store openings; fragrance launch set for 2027

BY mt-admin
April 23, 2026
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French brand Longchamp unveils a collaboration with designer Patrick Jouin at Milan Design Week 2026. CEO Jean Cassegrain, the grandson of Longchamp’s founder, speaks to FashionNetwork.com about the brand’s future plans.

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At the LVMH AGM, Bernard Arnault

Longchamp plans US and Canada store

L'Oreal shares rise 9% after strong

H&M, Zalando, Zara, and Adidas lead

Longchamp plans US and Canada store openings; fragrance launch set for 2027

L'Oreal shares rise 9% after strong first quarter

At the LVMH AGM, Bernard Arnault puts his children centre stage, reaffirms his leadership

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