Bad Bunny nearly wore Pakistani-American label FOUND for his Super Bowl halftime performance, according to founder and creative director Faraz Zaidi.

In an Instagram post, Zaidi revealed that his team “custom designed sets for Bad Bunny @badbunnypr that almost made it to the Super Bowl stage”. Images accompanying the post showed artisan embroidery in Lahore, alongside works in progress of trapper hat-style headpieces and gloves decorated with floral beading and gold-thread embroidery.

He wrote, “We custom designed sets for Bad Bunny @badbunnypr that almost made it to the Super Bowl stage. Almost, as in we were moving forward in real time, building for the moment, with a press release written an hour before the game, ready to go out to major publications the second the halftime show hit.”

The team condensed dozens of hours of intricate hand embroidery into days, rushing a DHL shipment from Lahore, Pakistan, to Santa Clara, California. “Somewhere in the final days, the direction shifted. Ultimately, Zara won the bid for the full look. Apparently, they’re fast. Faster than most,” he stated.

A prepared press release described the collaboration as “a significant cultural moment – a Puerto Rican artist performing entirely in Spanish on the world’s biggest stage, wearing garments handcrafted by master artisans in Pakistan”.

Describing the label’s ethos, FOUND states, “We craft luxury collections that blend historical and cultural influences into bold, modern silhouettes.” The brand adds, “Founded by Faraz Zaidi, a first-generation American, FOUND delicately interweaves inspiration from his South Asian heritage and a rural American upbringing.”

Zaidi concluded, “You take every shot you get. Some wins, some misses.”