Google Photos just got a lot funnier. On Thursday, the tech giant officially announced “Me Meme”. This new generative AI feature allows users to star in their own memes. Currently, the tool is rolling out to U.S.-based users on both iOS and Android platforms.

How It Works

Creating a personalised meme is simple. First, open the Google Photos app on your device. Then, navigate to the “Create” tab at the bottom of the screen. Select “Me Meme” to get started. First-time users will see an intro screen where they can tap “Try Now”.

To build your meme, you only need two things… a template and a selfie. You can choose a preset template provided by Google or upload your own funny picture. Next, tap “Add photo” and select an image of yourself. Finally, hit “Generate”.

Consequently, the AI combines the template and your photo into a brand-new image. Afterwards, you have three options. You can save the photo to your library, share it directly to other platforms, or tap “Regenerate” to have the AI re-imagine the image a second time.

Powered by ‘Nano Banana’

Google’s Gemini AI technology powers this experience. Specifically, it utilises a model called “Nano Banana”. This popular model already powers other creative features in the app, such as re-creating images as cartoons or paintings.

However, Google emphasises that the feature is experimental. Therefore, generated images “may not perfectly match the original photo”. For the best results, Google suggests uploading well-lit, focused, and front-facing photos. Moreover, the company notes that more templates will be added over time.

Why It Matters for Google Photos?

This addition serves a strategic purpose. It offers a fun way to explore photos and experiment with AI tools. As a result, users remain in the Google Photos app rather than gravitating toward a competitor’s product.

Plus, users love features that include their own likeness. We saw similar success with OpenAI’s launch of the Sora app, which allows users to include themselves in AI videos.

Originally, the blog Android Authority spotted this feature in development last October. Now, it is officially here. If you don’t see it yet, be patient. Google confirmed the feature will reach all eligible users over the “coming weeks”.