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French skincare firm L’Occitane is said to pick banks for US IPO


By

Bloomberg

Published



January 21, 2026

L’Occitane Groupe, the skincare retailer that was taken private by its billionaire owner Reinold Geiger in 2024, is weighing an initial public offering in the US as soon as this year, people with knowledge of the matter said.

L’Occitane is mulling an IPO
L’Occitane is mulling an IPO – L’Occitane (Facebook)

The company is working with JPMorgan Chase & Co. and Morgan Stanley on the potential listing, said the people, who asked not to be identified as the information is private.

Geiger and his backers took L’Occitane private in 2024, ending its 14-year run on the Hong Kong stock exchange. The deal valued the skincare company at €6 billion ($7 billion) on an equity basis.

Deliberations are ongoing and details of the prospective IPO such as timing could change, according to the people. Representatives for L’Occitane, JPMorgan and Morgan Stanley declined to comment.

L’Occitane was founded in 1976 by Frenchman Olivier Baussan, who started out making essential oils from plants like lavender in the Provence countryside and selling them at local markets. The firm went public in Hong Kong in 2010 and has eight brands, including Elemis, Sol De Janeiro, and Melvita, operating more than 3,000 locations in 90 countries.

It had €2.8 billion in sales in the financial year ended March 31, 2025, its latest financial report shows. The Americas is the biggest market for L’Occitane, accounting for 46% of its sales. Asia Pacific followed with an almost 30% share, while the rest came from Europe, the Middle East, and Africa.
 



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