Puma will supply team kit to Formula One champions McLaren this season in a multi-year global deal that also covers activities in ⁠IndyCar, World Endurance from 2027, virtual racing, and the ⁠all-female F1 Academy series. No financial details were given.

“Our sport is in ‍incredible ‌shape, and it’s been fantastic to ⁠see an ‌influx of major fashion ‌and lifestyle brands who are looking for deep and meaningful ways to engage with our growing global ‍fanbase,” said McLaren Racing CEO Zak Brown.

McLaren previously had a ‌deal ⁠with ​Castore, with some media ⁠reports ​suggesting that was worth 30 million pounds ($40.41 million) a year.

Puma ​also equip Ferrari and Aston Martin. Williams have meanwhile ⁠switched to ⁠US lifestyle brand New Era.