Van Cleef & Arpels has unveiled a new boutique at The Mall in Short Hills, New Jersey, expanding the Maison’s retail presence in the United States.

“We are overjoyed to open our new boutique in Short Hills, offering our cherished clients a new space to discover the magic and artistry of Van Cleef & Arpels,” said Helen King, president and CEO of Van Cleef & Arpels Americas. “This boutique embodies our dedication to exceptional craftsmanship and timeless beauty, providing an immersive journey into our universe.”

Spanning more than 3,000 square feet, the boutique houses the Maison’s High Jewelry, fine jewelry, and watchmaking collections. The interior is anchored by a Veronese two-tier chandelier set beneath a shimmering gold-leaf ceiling, complemented by hand-painted wallpaper, elegant dome fixtures, and a grand central display.

Additional design elements include full-height wallpapers, mirror panels, curated libraries, Veronese sconces, refined lighting, and subtle Van Cleef & Arpels iconography, all set atop rich black hardwood flooring.

Six sales desks are distributed throughout the space, with four positioned at the front and framed by bespoke libraries. Two discreet sales rooms are tucked toward the rear, while a private sitting salon is revealed through a hidden library.

At the back of the boutique, the Poetic Salon provides an intimate setting to encourage discovery and conversation. Lastly, a newly introduced powder room concept adds a contemporary touch, featuring fluted wall tiles and a freestanding Art Deco–inspired vanity.

Meanwhile, the boutique’s exterior is characterized by a distinctive gradient black to gold diamond metal façade, complemented by four showcase windows and decorative metal screens framing the entrance.