Fashion retailer Revolve Group has opened a new store at The Grove in Los Angeles, introducing a new retail concept.

Spanning 8,450 square feet across two levels, the store showcases a curated assortment from Revolve and its luxury platform Fwrd, including apparel, footwear, accessories, beauty, and home from established and emerging brands, as well as in-house labels such as SRG, Helsa, and Eaves. The architecturally driven space, designed by Montalba Architects, features a sculptural spiral staircase connecting both levels and flexible floor areas that support evolving merchandising needs.

The main level is dedicated to Revolve’s contemporary edit, while the second floor houses Fwrd’s luxury offering in an intimate boutique setting. The store also features Fwrd Renew authenticated pre-owned luxury handbags and a dedicated menswear selection, reflecting the group’s focus on circular fashion and the continued growth of its men’s business.

“As we enter this new era for Revolve Group – marked by our evolved brand identity – expanding our physical footprint is both a strategic and natural progression, allowing us to engage our consumer in a more meaningful, multidimensional way,” said Michael Mente, co-founder and co-CEO, Revolve Group Inc.

“With Los Angeles as our foundation, The Grove was the clear choice for our next store, building on the strong performance of our Aspen location. After years of building our powerful global brand online, we are excited to leverage our brand strength into a physical environment that reflects the discovery, connection, and elevated experience at the core of the Revolve brand.” 

In December, Revolve introduced a reimagined brand identity, including a modernized logo, setting the stage for significant expansion plans for 2026.