Sosandar’s trading update for the festive quarter on Tuesday talked of momentum continuing to build “with significant growth in own-site revenue”.

The womenswear retailer also said that trading was in line with full-year expectations in the last three months of 2025.

Revenue rose 10% to £13.4 million with own-site revenue rising 27%. And the gross margin of 66% was up from 64.7% in the prior year, driven by an improved intake margin.

It’s part of the brands at M&S offer and its strength came despite M&S continuing to trade with stock levels below the prior year following its well-publicised cyber incident, but with stock levels expected to normalise by the imminent spring season.

Sosandar also said it has seen an encouraging performance through stores, with sales ahead of the prior year.

It all means that the strong trading of H1 continued in H2, which is good news for the brand that had previously seen a slowdown in its fast growth.

As for the strong own-site performance, the company said it saw higher site traffic, improved conversion rates and increased order volumes from new and existing customers.

Co-CEOs Ali Hall and Julie Lavington said that “the foundations have been laid for sustained profitable and cash-generative growth and we are excited for what 2026 will bring”.