Adidas is to launch a footwear collaboration with British celebrity fashion/beauty influencer Molly-Mae Hague.

The collab has seen Hague work with Adidas on a limited footwear collection, with the sportswear brand confirming the partnering on an upcoming SS26 campaign and product launch. Further details have yet to be announced.

Posing by an Adidas-themed vehicle surrounded by the brand’s distinctive shoe boxes, Hague has just shared the news with her 8.5 million Instagram followers: “Three stripes. One vision. Curated by Molly-Mae. Coming soon…”, adding: “ADI X MM… what started as a dream years ago is now becoming reality. My own footwear collection with Adidas.”

Hague has her own fashion label, Maebe, launched in late 2024, positioned as ‘accessible luxury’, featured minimalist wardrobe staples including denim, tailored outerwear, shirts and vests, in a neutral colour palette.

She was also formerly a creative director for Prettylittlething brand in 2022 and retains her position as a brand ambassador for the label after first finding fame as a contestant on TV show Love Island in 2019.