Retail business Ace Turtle has opened Lee and Wrangler stores next to each other in Anand to bring the US labels’ signature casual western wear to the Gujarat city in a move to connect with aspirational non-metro shoppers.

 
“Anand represents the new growth story of Indian retail- aspirational, brand-aware, and ready for global fashion,” said Ace Turtle’s chief executive officer Nitin Chhabra in a press release. “The opening of Lee and Wrangler stores here reflects our commitment to making iconic international brands more accessible across India. Gujarat has consistently shown strong consumer demand, and we see significant long-term potential in markets like Anand.”
 
Located on Anand’s bustling AV Road, the mono-brand stores both retail denim and casualwear for men and women. Both stores launched with 50% off offers on select goods and integrate technology into the shopping experience as part of Ace Turtle’s omni-channel retail model which it is expanding into fast-growing Tier 2 and Tier 3 cities.

Ace Turtle describes itself as “India’s leading tech-native retail company” and is based in Bengaluru. The vertically integrated business is the exclusive licensee of global brands Lee, Wrangler, and G-Star in the Indian and other South Asian markets.