Alo announced on Saturday the appointment of Benedetta Petruzzo to the role of chief executive of its international operations.

In her new role, Petruzzo will manage the Los Angeles-based activewear brand’s global operations, focusing on client experience, market strategy and brand identity, as well as its wellness category, according to the company.

A luxury veteran, Petruzzo joins Alo from luxury heavyweight Dior, where she served as managing director. Prior to that, the executive was the CEO of Prada-owned Miu Miu. Earlier in her career, Petruzzo spent five years at Kering Eyewear, operating in various leadership roles, after a five-year stint at consultancy firm, Bain & Co.

Petruzzo’s appointment is no coincidence. The brand is continuing to strengthen its luxury positioning, revealing plans last year for a new Paris flagship to open on the French capital premium strip, the Champs Élysées, in 2026, taking over the former Zara store.

Alo — which stands for air, land and ocean — was founded in 2007 by Harris and Marco DeGeorge, who remain co-owners and co-CEOs.

Today, Alo ships to 128 markets globally and operates over 100 stores across 26 countries.