The house of Dior has appointed Olivier Teboul to be its new president of Parfums Christian Dior North America. The nomination is effective this Friday, January 9.

Teboul moves to the United States after almost a decade in Asia, where he has been president and representative director of Dior in Japan since 2016.

“Teboul’s leadership has been a driving force behind the success of Parfums Christian Dior Japan over the last 10 years. He played a pivotal role in strengthening Parfums Christian Dior’s brand elevation to allow an undisputable brand leadership in the market,” Dior said in a release.

The Paris-based luxury marque also praised Teboull for having “successfully implemented innovative strategies, fostered strong relationships with key partners, and built a high-performing team. This move to the USA market recognizes his invaluable contributions and the outstanding work he has done in transforming our business model in Japan.”

Teboul graduated from the international business school HEC Paris in 1996 before beginning his career with international marketing positions in the luxury division at L’Oréal. He then moved on to international general management positions, including in Asia. 

He joined Parfums Christian Dior in 2015 for an assignment at PCD North America in New York, before being appointed president and representative director in Japan in 2016, a position he held until December 2025.