Canada Goose announced on Thursday Daniel Binder has been appointed president, Asia Pacific, alongside the reshuffling of other key positions at the luxury firm as its North America president departs.

Continuing his role as chief transformation officer, Binder will now lead the APAC market, effective April, while relinquishing his role as EVP, global stores at the outerwear maker.

Binder is succeeded by Niclas Ekerot, who joins Canada Goose as SVP, global stores, effective immediately.

With more than 25 years of luxury retail experience, Ekerot has held held senior leadership roles at Bottega Veneta, Michael Kors, Gucci, and most recently Burberry. Here, the executive accrued expertise in global retail operations, brand elevation, and customer experience, which “will be instrumental as Canada Goose continues to strengthen and expand its retail presence globally,” said the Canadian firm.

The reshuffle comes as Jonathan Sinclair steps down as president, Asia Pacific. Sinclair, who previously served as the company’s chief financial officer, will remain as a company board member for its regional subsidiaries.

Meanwhile, Ana Mihaljevic, president of North America, will leave the Toronto-based company in February, after more than a decade of leadership at Canada Goose,. Carrie Baker, president, brand and commercial, will oversee the North America market on an interim basis.

Canada Goose said the management updates will drive continued growth in “key global markets,”…”unlocking regional potential, and ensuring continuity as the company executes its long-term strategy.”

“We are deeply grateful to Jonathan and Ana and thank them for their longstanding service and contributions, which have helped build the foundation for our next chapter,” said Dani Reiss, chairman and CEO of Canada Goose.

“We also welcome Dan and Niclas into their new roles. Dan’s proven ability to drive transformation and Niclas’s deep expertise in luxury retail will be critical as we scale our business in Asia Pacific and elevate our retail experience worldwide.”