Hanna Andersson announced on Tuesday the appointment of Kacey Sharrett to the role of chief digital 0fficer at the premium children’s apparel brand.

In her new role, Sharrett will oversee the Portland, Oregon-based company’s digital ecosystem and customer experience, “leading strategies that strengthen acquisition, engagement, and loyalty as the brand continues to advance its digital capabilities,” according to a press release.

With nearly two decades of leadership experience across digital, direct-to-consumer, e-commerce, performance marketing, and omnichannel strategy, Sharrett most recently served as head of direct to consumer at GoPro, where she led global e-commerce and performance marketing initiatives.

Prior to that, Sharrett was vice president of e-commerce and digital 0perations at Barnes & Noble, after 15 years in leadership roles with Toys “R” Us and Babies “R” Us, developing operational and digital expertise.

“Kacey brings a powerful combination of strategic vision, digital depth, and operational leadership,” said Aimée Lapic, chief executive officer of Hanna Andersson.

“Her experience modernizing digital capabilities, developing high-performing teams, and driving performance marketing at scale will be invaluable as we continue advancing Hanna’s own digital foundation and unlocking new ways for customers to experience our brand.”

Founded in 1983, Hanna Andersson is known for its Swedish-inspired luxury kids clothes and pyjamas sets. In 2016, Private equity firm L Catterton acquired the premium children’s apparel and lifestyle brand.