Burberry has unveiled British singer-songwriter Olivia Dean as the new face of Burberry Her Parfum.

The fragrance launches with a campaign set in London, moving between the city’s urban landscape and the open skies of its parklands, and follows Dean as she draws inspiration from the city’s iconic starlings. 

“It’s all about being in the sky and feeling free,” said Dean, who also wrote the campaign soundtrack. “Of flying above everything and feeling… untouchable.”

Burberry Her Parfum is positioned as a bold, expressive scent that celebrates self-expression. The fragrance opens with cherry and pear notes before developing into a warm heart of amber, freesia, whipped cream and patchouli, and settling into a base of vanilla absolute, moss and musk.

The fragrance is housed in a Burberry Her bottle in opaque deep pink glass with a matte finish. The outer packaging is finished with flowing pink ribbons.

Burberry Her Parfum is now available at major retailers including Sephora, Ulta, Macy’s and Nordstrom, and is priced at $185 for 100ml.