Calvin Klein steps up denim and underwear strategy, powered by global ambassadors
Published January 4, 2026 2025 marked a turning point for Calvin Klein. Long associated with a distinctly American aesthetic, the brand has reinvigorated two of its core pillars—underwear and denim—by enlisting international ambassadors. Riding the momentum of this strategy, it closed the third quarter of 2025 with 2% growth, compared with the same period in […]