BoA parts ways with SM Entertainment after 25 years as contract expires without renewal
The agency confirmed that, after discussions, both parties mutually agreed to conclude BoA’s exclusive contract BoA has officially ended her long-standing partnership with SM Entertainment, concluding a 25-year relationship that helped shape the modern K-pop industry. On January 12, SM Entertainment confirmed that, following extensive discussions, both parties mutually agreed to conclude BoA’s exclusive contract […]










