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Fashion

Calvin Klein steps up denim and underwear strategy, powered by global ambassadors

Published January 4, 2026 2025 marked a turning point for Calvin Klein. Long associated with a distinctly American aesthetic, the brand has reinvigorated two of its core pillars—underwear and denim—by enlisting international ambassadors. Riding the momentum of this strategy, it closed the third quarter of 2025 with 2% growth, compared with the same period in […]

Fashion

Area CG’s Fernando Rius says luxury is not about buying something expensive, it is about understanding the culture, history, and time invested

Published December 26, 2025 Reading “A Career in Fashion,” the autobiography of the celebrated Bill Cunningham (published in Spanish by Editorial Superflua), fills the reader with a healthy envy. There are figures who trace astonishing character arcs with their lives and seem to live more than one life. Cunningham was a milliner, a young salesman […]