LAHORE  –  LAAM Fashion Week (LFW), Pakistan’s first runway-to-e-tail fashion platform, presented day 2 of its inaugural fashion week on Sunday. Designed as a comprehensive showcase of Pakistan’s fashion ecosystem, LFW brings together high-street and prêt brands, manufacturing brands who have successfully completed the LFW Ramp Readiness Programme (RRP), luxury fashion houses, couture ateliers, and bridal designers,  reflecting the full depth, diversity, and scale of Pakistani fashion. Indeed, LFW is built on the belief that craft, creativity, and commerce must coexist. The platform highlights Pakistan’s rich artisan heritage while pairing it with a modern, digital-first retail model that enables global access and real-time consumer engagement. Act 1 of day 2 opened with an afternoon high-street edit grouped showcase featuring Agha Noor, Panache Apparel, and Urge Pret. This was followed by Act 2, which featured retail runway brands Allure by Izna Hamza, Bin Tayyab, and Pehnawa by Bin Akram. Act 3 showcased designer collections by Karma, Deepak & Fahad, Sadaf Fawad Khan, and Fahad Hussayn. In line with LFW’s runway-to-e-tail model, all high-street, prêt, and manufacturing collections will be available for purchase immediately following their runway showcases through LAAM’s digital platform. Collections from luxury and bridal designers will be made available for retail in a phased manner following the shows, ensuring alignment with each brand’s category, production timelines, and bespoke craftsmanship processes. LFW is being streamed live worldwide across 120+ countries and 7,800+ cities, marking the largest global broadcast of Pakistani fashion to date. The first edition of LFW reflects a deeper and more meaningful shift within Pakistan’s fashion industry, one where years of growth, scale and commercial maturity have created the confidence for Pakistani brands to invest back into their own ecosystem. With Pakistan’s leading fashion platform, LAAM, at the forefront, and Pakistani fashion retail brands Haseensand J. stepping forward to support the platform, alongside Pakistani partners such as Skynet, PostEx, Bookme, and IGI General Insurance, and food partner SALT, LFW marks a moment where the industry begins to actively shape and sustain its own future through indigenous, industry-led growth. LFW is co-founded by LAAM and Design651 with HSY as the event Director, Nabila and N-Gents as the Official Style Partners, Maheen Kardar as the Designer Experience Director, Kollaage Concepts as the OOH Partner, and Lotus as Strategic Communications Partner along with livestream and connectivity by AI Solutions. The afternoon show on Day-2 was opened with Agha Noor’s Basant collection, which celebrated renewal, colour, and the spirit of spring through festive design. Inspired by the cultural energy of Basant, the collection translates movement and optimism into elegant silhouettes suited for traditional celebrations. A vibrant palette of sunlit yellows, fuchsia florals, and fresh green accents reflects the season in full bloom. Airy organzas, fluid silks, and softly textured chiffons are layered to create depth while remaining easy to wear. Signature ada work appears through floral motifs and fine detailing, applied with a light hand to enhance craftsmanship without weighing down the form. Designed for festive moments, the collection balances heritage and contemporary styling with ease and grace. Mistfall by Panache Apparel draws inspiration from nature and the calm of outdoor living. The collection features softly printed fabrics and airy textures designed for ease and comfort during warmer months. A palette of misty, muted hues creates a soothing visual language, echoing a sense of quiet retreat and understated elegance. Lightweight materials allow the silhouettes to feel relaxed and fluid, suited to summer settings and everyday wear. With an emphasis on softness and wearability, Mistfall presents pieces that feel light on the body while remaining visually composed. The collection reflects a serene approach to seasonal dressing, where simplicity, comfort, and subtle design details take precedence. Gulrang by Urge Pret reflects a composed expression of strength and timeless beauty. Inspired by the natural grace of flowers that bloom with quiet confidence, the collection is designed for women whose presence feels assured and grounded. The silhouettes are understated and fluid, allowing ease of movement while maintaining a refined structure. An emphasis on subtle detailing and thoughtful construction defines the collection’s aesthetic, creating pieces that feel calm yet purposeful. Gulrang embraces simplicity as a form of expression, where design speaks through balance and restraint. The collection presents a gentle, confident approach to everyday dressing, shaped by elegance that feels natural and enduring. Allure by Izna Hamza’s Sun at Noon presents a cross cultural dialogue shaped by African heritage and Pakistani craftsmanship. Drawing from tribal geometry, ceremonial silhouettes, earth rich landscapes, and ancestral symbolism, the collection translates these influences through refined tailoring and detailed hand embroidery. 

Artisanal surface work adds depth, while layered textures of silk, organza, and velvet create contrast between structure and fluidity. A considered palette of sun washed sand, black, white, and molten gold echoes desert horizons and sacred adornment. Silhouettes feel strong yet composed, with abstracted motifs that reference symbolism through form and rhythm. The collection reflects themes of identity, lineage, and shared craft traditions, presented through confident, globally expressive design. Dastoor-E-Shahi by Bin Tayyab celebrates regal heritage, refined craftsmanship, and timeless elegance. The collection draws inspiration from classical architecture and traditional artistry, showcasing intricate hand embellishments, layered textures, and graceful silhouettes. Muted jewel tones define the palette, reflecting sophistication while accentuating the richness of each ensemble. Structured drapes, flowing fabrics, and thoughtfully tailored forms blend tradition with contemporary sensibility, creating designs that are both stately and wearable. Dastoor-E-Shahi embodies a celebration of royalty and poise, translating historical grandeur into a modern expression of elegance, while honouring the craftsmanship and heritage that form the foundation of Bin Tayyab’s signature aesthetic. Pehnawa by Bin Akram’s Amarbail celebrates South Asian heritage through a softer, intimate lens, reimagining tradition with contemporary grace. Inspired by Mughal artistry and vintage Pakistani silhouettes, the collection features rich tissue, raw silk, zari organza, and badlazari, chosen for their movement, light, and historical resonance. Tilla embroidery, chatapatti, goti, sitara, beads, sequins, and hand-finished tassels accentuate each garment with deliberate detail. Silhouettes blend classic forms—shararas, ghararas, shalwars, dhaka pants, chooridars, pishwas, angrakhas, flowing kaftans with modern interpretations like jumpsuits, balancing structure and fluidity. Designed for a woman rooted in heritage yet unmistakably modern, the collection is an homage to the past, carried forward with intention, elegance, and timelessness.

Karma’s Dilruba marks Maheen Kardar’s fearless return to the runway after a decade, celebrating excess, emotion, and identity. Rooted in Desi maximalism and reimagined through a contemporary lens, the collection blends traditional silhouettes—saris, flares, short shirts, shalwars, trousers, and flowing gowns with modern proportions and movement. Shaded raw silks, tissue fabrics, retro moonlight, and plush velvets create rich, tactile layers, while gold printing, gota and lappa work, sequins, crystals, and hand embroidery bring bold, intentional embellishment. A vivid palette of blue, lime, ivory, magenta, vermillion, and orange enhance the expressive energy. Designed for festive moments, Eid, and monsoon weddings, Dilruba is joyful, dramatic, and unapologetically expressive. Meraki by Deepak & Fahad is a heartfelt exploration of craft, color, and artistic expression. Inspired by the traditional Ikkat weaving technique, the collection revives this fading art through intricate handwoven patterns in pure cotton yarn, complemented by styling pieces in linen. The palette draws from the works of Mark Rothko, with each ensemble reflecting the colors, moods, and abstract simplicity of his paintings. Balancing heritage with contemporary design, Meraki is an East-meets-West narrative, where each piece embodies hours of dedication, skill, and intention. The collection celebrates artistry, storytelling, and timeless craftsmanship, offering wearable expressions of color, texture, and devotion. Suroor by Sadaf Fawad Khan unfolds as a dialogue between heritage and contemporary couture. The showcase presents two distinct collections that reflect the evolution of the brand’s design language. The first revisits traditional, old-school aesthetics through refined silhouettes, restrained detailing, and a focus on craftsmanship, offering a timeless and composed expression of elegance. The narrative then transitions into contemporary couture, where bold structures, rich embellishment, and theatrical scale take centre stage. This chapter celebrates grandeur while retaining the brand’s signature refinement. Together, the collections highlight a seamless balance between past and present, honouring tradition while confidently embracing modern couture as an expressive form.

Day 2’s finale featured The Conclave of Anti-Fashion by Fahad Hussayn, where he presenteda ceremonial assembly of garments rooted in rebellion, permanence, and identity. The collection treats clothing as ideology, with silhouettes conceived as ritual objects rather than seasonal statements. Pleated silks, structured organza, signature patchworks, raw untreated cotton, sustainable silk, and carved brass naqashi define the material language, enhanced by wet draping and subtle metallic threads. Carefully composed colour stories support the sculptural forms and symbolic detailing. Each piece carries deliberate meaning, reflecting individuality, discipline, and expressive power. Developed under the Fahad Hussayn Academy’s Art Collective, the collection exists as a series of collectible works, reaffirming fashion as a lasting medium for statement, artistry, and personal conviction. The showcase featured music performances by Sheryar Rehman, Natasha Baig and Nehal Nasim.