HYBE, SM, JYP and YG plan joint venture for Coachella-inspired global K-pop festival project
The project outlines ambitions to create a large-scale international music festival and dedicated performance venues South Korea’s leading entertainment companies are preparing a joint venture aimed at expanding K-pop globally through a large-scale festival initiative, according to Maeil Business Newspaper Star Today. HYBE, SM Entertainment, JYP Entertainment and YG Entertainment, often referred to as the […]













