Most stylists swear by silhouette i.e the perfect outfit is one that hugs your body flawlessly, but due to abominable shapewear and the male driven Indian lingerie industry, those silhouettes can be hard to come by. Introducing Butt-Chique, your one-stop shop for super comfy, extremely functional and all-embracing lingerie designed for you. Their trailblazing shapewear solutions which come in a variety of skin tones, seek only to motivate you to throw out that safe option and embrace that daring, low-cut piece that truly makes your heart flutter.

“I’ve been a lingerie enthusiast since my teenage years, and my curiosity about the industry made me research peculiar things! For example, the whole industry is so male-dominated and most lingerie companies are led by men. I wanted to break all the norms, I wanted equal representation, I wanted quality lingerie and I wanted ethical practices. Well, I wasn’t able to find this so we just built it!”said CEO Kamakshi Agarwala.

The brand’s plethora of products includes seamless pasties and body tapes (the secret to some of the most bracing celebrity red carpet looks), everyday underwear and shapewear ranging from XS to 5XL. As seen on Kusha Kapila, Komal Pandey and Sakshi Sindwani, Butt-Chique is every stylist’s go-to across the globe. Using the thinnest and most breathable of fabrics, their main focus lies on comfort and inclusivity while also showcasing a commendable dedication to sustainability— slowly making the shift to zero plastic packaging, and ensuring that each garment is free of any labels or tags since all the details of the item are disclosed discreetly at the back of the product.